Recipes that move SKUs.

CPG brands use Recipe Kit to create shoppable recipe content that educates customers on product usage while driving direct e-commerce sales. Turn recipe inspiration into measurable revenue.

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14-day free trial · No credit card
Built for Shopify
Shoppable recipes for CPG brands

From recipe to checkout — without leaving the page.

Every ingredient links to a real Shopify product. CPG brands can build a cart from any recipe in a single click.

  • Product links for ingredients, bundles, or subscriptions
  • Uses your Shopify products and checkout
  • Adds straight to your store's native Shopify cart and checkout
  • One click adds every ingredient in the recipe to the cart
How shoppable recipes work
Recipe

Coconut tofu curry

Attribution, not just views

Know exactly which recipes pay back.

Recipe Kit ties recipe views to cart adds and checkout — so CPG brands know which content drives sales.

  • Dollars attributed per recipe — across every channel
  • Source breakdown: Google, AI overviews, email, social, paid
  • Cohort comparisons: which recipes drive repeat orders, which don't
  • Top-recipes dashboard — see your highest-converting content at a glance
Inside Recipe Kit analytics
Indexed everywhere people search

Indexed by Google. Cited by AI.

Recipe Kit ships with the structured data Google, ChatGPT, Claude, and Perplexity all read — so CPG brands get found wherever customers search.

  • Rich results in Google. Star ratings, prep time, calories, and a photo right in the search result. Not buried in a 1,200-word blog post.
  • Cited by AI answer engines. ChatGPT and Perplexity link back to recipes that publish real structured data.
  • Ready for what's next. Schema is the universal language for search. Your recipes already speak it.
How recipes get found
google.com
coconut curry tofu recipe
Mosaic Pantry
https://mosaicpantry.com › recipes › coconut-tofu-curry

Coconut Tofu Curry with Jasmine Rice

4.9 (127) · 30 min · 420 cal

Crispy tofu simmered in a fragrant coconut curry sauce, served over jasmine rice.

ChatGPT
"What's a good coconut tofu curry recipe?"

A reliable version comes from Mosaic Pantry: crisp tofu simmered in coconut curry sauce with baby spinach, served over jasmine rice with lime and basil.

mosaicpantry.co/recipes/coconut-tofu-curry
Perplexity
"Best coconut tofu curry recipe"

The clearest version sears tofu first, then simmers it with coconut curry sauce and greens[1]. It is ready in about 35 minutes total[1].

[1] mosaicpantry.co
Same recipe. Three surfaces. Indexed automatically — no SEO setup, no LLM-specific work.
What CPG brands say

The recipe app CPG brands actually keep.

  • ★★★★★

    If you're in the culinary e-commerce space, I would go so far as to say that you need this app. Shoppable recipes not only inspire customers to cook but turn that inspiration into sales.

    Olive Love Shopify App Store review
  • ★★★★★

    This app did a phenomenal job helping us integrate a large recipe database with this new Shopify store. We had concerns about migrating existing recipes from WordPress—Recipe Kit solved all of our concerns and hit it out of the park.

    Growing Naturals Shopify App Store review
  • ★★★★★

    This is by far the best recipe app that exists for Shopify. We've battled for a long time with Shopify blogs to try to create recipes but thankfully this app solves all those issues! Highly recommend it.

    BBQ Pit Boys Shopify App Store review
  • ★★★★★

    Easy to use interface, good preset customization options, all SEO features work as expected.

    Magical Brands Shopify App Store review
P Y M

Built and supported by a small team on Shopify that answers every message itself.

Read 85+ five-star reviews
Pricing

Self-serve. Cancel any time.

All plans include unlimited recipes, the full editor, and a 14-day free trial. Yearly pricing shown.

Monthly Yearly Save up to 26%
Showing yearly pricing
  1. Essentials
    $ 14 / mo

    Billed yearly at $170

    Best for stores adding their first recipes.

    • Unlimited recipes
    • Google + AI search structured data
    • Four template designs
    Start free trial
  2. Most popular
    Advanced
    $ 23 / mo

    Billed yearly at $280

    For brands using recipes to drive product discovery.

    • Everything in Essentials
    • Add-to-cart on every ingredient
    • Recipe-to-revenue attribution
    • Advanced analytics
    Start free trial
  3. Enterprise
    $ 74 / mo

    Billed yearly at $885

    For high-volume brands needing hands-on help.

    • Everything from Advanced
    • 1-on-1 consultation call with our team
    • Custom recipe card styling changes
    • First access to new features
    • Priority support
    • Unlimited recipe nutrition analysis
    Start free trial

All plans include a 14-day free trial. No credit card required. Compare all features →

Frequently asked

Questions, answered.

What CPG brands ask before signing up. If you don't see yours, reach out — we read every message.

How do recipes drive product sales?

Recipes create context for your products. Instead of just listing items, you show customers exactly how to use them. Ingredient links allow customers to add products to cart while exploring recipes, creating a natural path to purchase. Many CPG brands see 2-3x higher conversion rates from recipe traffic.

Can we showcase our entire product line?

Yes — Create recipe collections that feature different product categories, seasonal items, or new launches. Recipe Kit helps customers discover your full catalog naturally through recipe exploration rather than product browsing.

How do we track which recipes drive sales?

Recipe Kit's Advanced and Enterprise plans include revenue attribution tracking. See exactly how much revenue each recipe generates, which products are purchased together, and your recipe-to-purchase conversion rates. Use this data to create more of what sells.

Do recipes help with customer retention?

Yes — Recipes provide ongoing value to customers. They return to try new recipes, discover more products, and develop loyalty to brands that help them succeed in the kitchen. Recipe content also performs well in email marketing and social media for re-engagement.

Can we customize recipes to match our brand?

Yes — Recipe Kit offers full customization including brand colors, custom CSS, and Liquid templating for advanced design control. Maintain brand consistency across all customer touchpoints including recipe content.

What pricing plan is best for CPG brands?

Most CPG brands choose the Advanced plan ($29/mo) for revenue attribution tracking and AI recipe generation, or Enterprise ($99/mo) for custom design work and onboarding support. All plans include unlimited recipes and shoppable ingredients. Start with the 14-day free trial to test features.

Still have questions?

Talk to the founder

You'll often hear back directly from Patrick, the founder.

Case Studies

Proof from brands like yours

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Ready to drive product sales?

Start creating revenue-driving recipe content today

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