National Food Days 2027: A Month-by-Month Calendar for Food Brands
There's a national food day for almost everything: pizza, pickles, peanut butter, hot sauce. Most of them aren't official holidays. They're unofficial observances that took off on social media. For a food brand, that doesn't matter. People search for them, post about them and look for something to make.
This calendar lists the national food days most useful to food and drink brands through December 2027, month by month, with the products each one suits. For the big cooking occasions (Thanksgiving, Christmas, Easter, the Fourth of July), get the free holiday recipe calendar. It shows when searches start to climb and the date to publish by.
How should food brands use national food days?
Not by chasing all of them. Five rules:
- Pick the days that fit your products. A spice brand has no business on National Ice Cream Day. A baking-mix brand should own National Cookie Day.
- Publish the recipe before the day. Have it live on your store at least a week ahead.
- Make it shoppable. Link every ingredient you sell from the recipe.
- Reuse it. One recipe becomes an email, an Instagram post and a Pinterest pin.
- Bring it back next year. Update the same page instead of writing a new one.
National food days in January 2027
- Jan 4: National Spaghetti Day. Pasta sauces, olive oil, Italian blends.
- Jan 15: National Bagel Day. Spreads, everything-bagel seasoning.
- Jan 19: National Popcorn Day. Seasonings, oils, snacks.
- Jan 22: National Hot Sauce Day. Hot sauce and chili brands.
- Jan 23: National Pie Day. Baking brands, fillings.
- Jan 24: National Peanut Butter Day. Nut butters, baking.
National food days in February 2027
- Feb 9: National Pizza Day. Sauces, flours, cheeses, olive oil.
- Feb 22: National Margarita Day. Mixers, salts, syrups.
- Valentine's Day (Feb 14). Chocolate, baking, dinner for two.
National food days in March 2027
- Mar 14: Pi Day. Pies, sweet and savory.
- St. Patrick's Day (Mar 17). Soda bread, drinks.
- Easter (Mar 28, 2027). Baking, ham glazes, brunch.
National food days in April 2027
- Apr 12: National Grilled Cheese Day. Cheese, bread, butter, condiments.
National food days in May 2027
- May 5: Cinco de Mayo. Salsas, spices, tortillas, mixers.
- May 28: National Hamburger Day. Sauces, seasonings, pickles.
National food days in June 2027
- June 4: National Cheese Day.
- National Donut Day (first Friday in June: June 4, 2027). Baking mixes, glazes, coffee.
National food days in July 2027
- July 4: Independence Day. BBQ sauces, rubs, sides.
- July 13: National French Fry Day. Seasonings, dips.
- National Ice Cream Day (third Sunday in July: July 18, 2027). Toppings, syrups.
- July 29: National Chicken Wing Day. Hot sauces, rubs, dips.
National food days in August 2027
- Aug 4: National Chocolate Chip Cookie Day. Chocolate, baking mixes.
National food days in September 2027
- Sept 16: National Guacamole Day. Spices, chips, salsa.
- Sept 29: National Coffee Day. Coffee and tea, syrups, baked goods.
- National Honey Month (all September).
National food days in October 2027
- Oct 28: National Chocolate Day.
- Oct 31: National Caramel Apple Day and Halloween.
See our Halloween marketing ideas for food brands.
November and December 2027
- Nov 3: Sandwich Day
- Nov 14: Pickle Day
- Thanksgiving (Nov 25, 2027)
- Dec 4: National Cookie Day. Baking mixes, chocolate, sprinkles, vanilla.
- Dec 8: National Brownie Day. Cocoa, chocolate, baking mixes.
Which national food days fit which brands?
| If you sell | Prioritize |
|---|---|
| Hot sauce, chili, condiments | Hot Sauce Day, Nachos Day, Chicken Wing Day, Sandwich Day |
| Baking mixes, flour, chocolate | Cookie Day, Brownie Day, Pie Day, Chocolate Chip Cookie Day, Donut Day |
| Spices and seasonings | Popcorn Day, French Fry Day, Hamburger Day, Guacamole Day |
| Pasta sauces, olive oil | Spaghetti Day, Pizza Day |
| Coffee and tea | Coffee Day, plus breakfast and baking days |
| Honey, nut butters | Honey Month, Peanut Butter Day |
How do you turn one food day into a week of content?
- 7 days before: publish the recipe on your store with your products linked.
- 5 days before: send the email.
- 3 days before: post the Instagram carousel and the Pinterest pin.
- On the day: post a Story and a short video.
- The day after: note which recipe drove the most clicks for next year.
Not sure which of your products still need a recipe? The free recipe gap report lists the products we couldn't find in a recipe on your store.
Plan the big occasions with the free calendar
National food days are small, quick wins. The big cooking occasions need more lead time. The free holiday recipe calendar is a 4-page PDF covering nine occasions throughout 2027, each with the month searches start to climb, a publish-by date and three recipes people search for. There are also category editions for baking, coffee and tea, meat and seafood, sauces, snacks and spices.
Get the free holiday recipe calendar →
Get Recipe Kit on the Shopify App Store →
Common questions
Are national food days official holidays?
Most aren't. They're unofficial observances popularized by brands, organizations and social media.
How far ahead should a brand publish a food day recipe?
At least a week before, and earlier for the big cooking holidays. The holiday calendar gives a publish-by date for each one.
What national food day is today?
Check the month lists above. (Targets "what is the national food day today", 1,600 KWE per the original draft.)
