Recipe schema markup
A plain blog post has no recipe structured data. Recipe Kit adds recipe schema automatically, so your recipes are eligible for Google rich results with images, cook times, calories and ratings once shoppers leave them.
Recipe Kit vs a plain blog post.
Shopify's blog was built for articles, not recipes. A plain post has no recipe schema, no print view and no recipe card. Recipe Kit adds a structured recipe card to your blog posts, with product links on the Growth plan.
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What blog posts are missing
What Recipe Kit adds to a plain Shopify blog post
Recipe-specific structure
A plain post is free-form text. Recipe Kit gives you fields for ingredients, steps, prep and cook times, servings and nutrition. The result is easier to read, easier to cook from and easier for search engines to understand.
Product links
A plain post cannot put an add-to-cart button on an ingredient. On the Growth plan, Recipe Kit links ingredients to your Shopify products. Shoppers add them to cart from the recipe and check out as normal.
Print view
A plain post prints with menus, sidebars and broken layouts. Recipe Kit gives every recipe a clean print view in your brand colour, on every plan. Page breaks fall between ingredients and steps.
Nutrition labels
A plain post has no nutrition support. Recipe Kit shows calories, protein, carbs, fat and more in a nutrition label. The same data goes into your recipe schema.
Recipe analytics
Shopify shows page views for a blog post. On paid plans, Recipe Kit shows views, prints, shares and ratings for each recipe. On the Growth plan, you also see add-to-carts and revenue, so you know which recipes lead to sales.
The limitations of blog-based recipes
Shopify's blog is built for general content like news and articles. It gives you a simple text editor and basic formatting. You can publish a recipe this way, but the post has none of the features that make recipes work for readers and search engines.
A plain post is unstructured content. Search engines see it as a generic article, not a recipe. That means it is not eligible for Google's recipe rich results. Your recipe competes with regular articles.
Readers lose out too. There is no ingredient list to scan, no numbered steps, no print button and no nutrition label. Shoppers scroll through prose to find what they need.
Brands who moved beyond the blog.
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★★★★★
It does a fantastic job of hitting all of Google's points for SEO and visibility.
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Built and supported by a small team on Shopify that answers every message itself.
The SEO difference between blog and Recipe Kit
Search engines treat a plain blog post and a marked-up recipe differently. A plain post shows as a standard web page in search results. A recipe with schema can show as a rich result, with an image, rating and key recipe details.
Rich results stand out. People scanning for a recipe tend to pick the listing that shows the dish, the cook time and the rating at a glance. A plain post listing shows none of these.
Recipe Kit adds recipe schema to every recipe automatically, so each one is eligible for rich results. You do not need technical knowledge or hand-written markup. Blank fields are left out, and a per-recipe SEO score flags anything missing.
Recipe Kit works inside your blog
You do not have to choose between your blog and Recipe Kit. Each recipe is published as a Shopify blog post with a Recipe Kit card inside it. Many stores keep one blog for recipes and another for news, announcements and stories.
This keeps both kinds of content clean. Stories can focus on storytelling. Recipes get structure, schema and, on the Growth plan, shoppable ingredients.
You can link the two. A post about seasonal ingredients can link to the recipes that use them, and a recipe can link back to the story behind it.
Blog vs Recipe Kit compared.
Common questions about upgrading from blog posts
Can I use Recipe Kit alongside Shopify's blog?
Yes. Recipe Kit publishes each recipe as a blog post in the Shopify blog you choose. Keep another blog for news, articles and announcements. Both work together in your store.
Should I migrate my blog recipes to Recipe Kit?
If you want recipe schema, a print view and structured recipe cards, yes. You can keep old posts as they are and create new recipes in Recipe Kit. Or bring existing recipes in: import a single recipe from its page URL, or a whole library with Recipe Kit's CSV template.
Why does schema markup matter?
Schema markup tells Google your page is a recipe. That makes it eligible for rich results with images, ratings, cook times and calories in search. A plain post without schema shows as a standard listing. Rich results can help your recipes stand out.
What if my theme has a nice blog layout?
Even a good blog layout has no recipe features. Recipe Kit adds recipe schema, a print view, nutrition labels and, on the Growth plan, shoppable ingredients. These need a purpose-built recipe card.
Can I link products from blog posts to recipes?
Yes. Any blog post can link to your Recipe Kit recipes. The post gives the story, and the recipe gives the structured card, with shoppable ingredients on the Growth plan.
How do analytics compare between blog and Recipe Kit?
Shopify shows page views for blog posts. On paid plans, Recipe Kit shows views, prints, shares and ratings for each recipe. On the Growth plan, you also see add-to-carts and revenue, so you know which recipes lead to sales.
Will Recipe Kit recipes match my blog design?
Choose from four designs: Classic, Compact, Card and Card Vertical. Set your brand colour, and add custom CSS if you need more control. Your recipes look at home in your store.
Ready to move beyond the blog?
Give every recipe a structured, search-ready recipe card.
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