Star ratings
Readers rate recipes on the page, and the rating goes into the schema.
Recipe SEO that sends traffic to your store.
Your recipes live on your own Shopify domain, next to the products they use. Recipe Kit adds Schema.org structured data to each one, so it is eligible for star ratings, cook times and images in Google. AI crawlers can read it too.
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✦ AI Overview
Press and cube firm tofu, sear it until golden, then simmer it in coconut curry sauce with spinach. Serve over jasmine rice with lime and basil.
Mosaic Pantry
Recipes
Your recipe
35 min
Coconut Curry Tofu BowlsMosaic Pantry
4.9 ★★★★★ (163)
40 min
Easy Tofu CurryFood blog
4.6 ★★★★★ (2K)
1 hr
Thai Red CurryRecipe site
4.7 ★★★★★ (870)
Before Recipe Kit
Our favourite weeknight curry - Mosaic Pantry Blog
We’ve been making this curry on repeat all winter. It started when our founder came back...
Recipe schema
Added automatically and kept up to date. No plugins, no code.
Readable by AI
Structured data that AI assistants can read and cite.
Photo-rich results
A photo, times and calories, eligible to show right in search.
From recipe to rich result.
All inside your Shopify admin. No code.
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1
Fill in the recipe
Add times, servings and ingredients in the Recipe Kit editor.
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2
Schema writes itself
JSON-LD structured data, generated automatically. Blank fields are left out.
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Stand out in search
Eligible for star ratings, cook time and images in Google results. Stars need real ratings.
Search traffic that lands on your store.
A recipe plugin on a separate blog sends readers to that blog. With Recipe Kit, each recipe is a page on your Shopify store, so search visitors arrive where your products are.
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Every property Google looks for
Name, image, author, times, yield, ingredients, instructions, nutrition and ratings. Schema updates automatically whenever you edit a recipe.
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Readable by AI crawlers
Structured data in the page HTML, where AI crawlers can read it as well as Google.
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Built to pass the Rich Results Test
Each recipe's SEO score flags missing fields before you publish. Track impressions in your own Google Search Console.
asiastreetfood.comHow asiastreetfood built a non-English recipe SEO moat
Recipes aren't a marketing add-on for us, they're the core of the business. Around 400 recipes drive roughly 3.1 million users per year to the site, and everything else, shop, boxes, newsletter, builds on that.
- recipe page views in the last 90 days
- 540,000+
Recipe Kit data, 90 days to August 2026.
Questions, answered.
What is recipe schema markup?
Recipe schema markup is structured data code (JSON-LD) that helps search engines understand your recipe content. It tells Google the recipe name, ingredients, cook time, nutrition facts, and more. This makes your recipes eligible for rich results in search, with images, ratings and key details that attract clicks.
Where do my recipes live in Shopify?
On your own store. Each recipe sits on a post on your Shopify blog, or on a page, at your own domain. The recipe card and its structured data are in that page's HTML. Search traffic lands on your store, not on a separate site.
How is this different from a WordPress recipe plugin?
A WordPress plugin puts recipes on a WordPress site. Recipe Kit puts them on your Shopify store, on the same domain as your products. On Growth, readers can add the ingredients to their cart from the recipe, and you see the revenue each recipe earned.
Do I need to know how to code?
No coding knowledge required. Recipe Kit generates schema markup for every recipe you create. Fill in the recipe details in the editor and the technical SEO happens behind the scenes. You focus on great recipes while we handle the structured data.
How long until my recipes appear in Google Rich Results?
After publishing a recipe, Google typically indexes it within days to weeks. Rich result appearance depends on Google's assessment of your content quality and site authority. Recipe Kit generates your schema automatically and flags missing or invalid fields in each recipe's SEO score. That gives you the best chance of earning rich results once Google indexes your pages.
Can I verify my schema is working?
Yes. Use Google's Rich Results Test tool to check any recipe page. You can also monitor rich result impressions in Google Search Console under the Performance report. Recipe Kit schema is built to pass Google's validation tests when your recipe has an image, ingredients and instructions.
Does schema guarantee my recipes will appear in rich results?
Valid schema makes your recipes eligible for rich results, but Google ultimately decides which pages to display based on content quality, site authority, user experience, and other ranking factors. Recipe Kit handles the markup and shows which fields each recipe still needs. That gives you the best possible foundation for rich result eligibility.
Put your recipes in search.
Free plan available. Paid plans include a 14-day free trial.
Free to start · Paid plans from $25/month, shoppable ingredients on Growth · 14-day trial