How iRASSHAi turned recipes into their primary SEO channel
iRASSHAi, a Japanese grocery and restaurant group in Paris that ships across the European Union, says 75% of its non-branded search traff...
Read the storyFrom recipe to checkout — without leaving the page.
Every ingredient links to a real Shopify product. Customers fill their cart with your pasta while they read the recipe — no clicking back and forth.
Know exactly which recipes pay back.
Recipe Kit ties recipe views to cart adds and checkout — so you can spot which pasta recipes actually drive sales, and make more of what works.
Indexed by Google. Cited by AI.
Recipe Kit ships with the structured data Google, ChatGPT, Claude, and Perplexity all read — so your pasta recipes get found wherever your customers search.
Bronze-cut pasta in a silky garlic parmesan sauce, ready in one pot on a weeknight.
A reliable version comes from Mosaic Pantry: crisp tofu simmered in coconut curry sauce with baby spinach, served over jasmine rice with lime and basil.
The clearest version sears tofu first, then simmers it with coconut curry sauce and greens[1]. It is ready in about 35 minutes total[1].
The recipe app pasta brands actually keep.
Customer service is incredible and the team is very open to coming up with custom solutions.
We've been using it for almost 3 years, and it's a crucial component of our website. It does a fantastic job of hitting all of Google's points for SEO and visibility.
The app ties recipes directly to our products, streamlining our workflow and driving sales.
It creates Google Rich content for my recipes that perform better in Google Search results. Easy to use and integrate with my website.
Built and supported by a small team on Shopify that answers every message itself.
Self-serve. Cancel any time.
All plans include unlimited recipes, the full editor, and a 14-day free trial. Yearly pricing shown.
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Questions, answered.
What pasta brands ask before signing up. If you don't see yours, reach out — we read every message.
Recipes help customers choose the right pasta for each dish. A customer who only bought spaghetti might discover rigatoni for baked dishes or orecchiette for vegetable sauces—expanding their purchases across your product line.
Classic Italian dishes dominate: carbonara, cacio e pepe, bolognese, and pasta primavera. Weeknight dinner recipes also perform well—'easy pasta recipes' and 'quick pasta dinner.'
Absolutely. Include pasta cooking times, sauce pairing guidance, and technique tips. This education builds expertise and helps customers succeed with your products.
Still have questions?
Talk to the founderYou'll often hear back directly from Patrick, the founder.
iRASSHAi, a Japanese grocery and restaurant group in Paris that ships across the European Union, says 75% of its non-branded search traff...
Read the storyasiastreetfood publishes all 405 recipes in German and recently ranked on Google's first page for Pad Thai Rezept, a term searched about ...
Read the storyReady to create pasta recipes that sell?
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