Inside Burlap & Barrel's six-year recipe library
Burlap & Barrel has published recipes on Recipe Kit for six years. The library holds 382 recipes carrying 228 different bylines, from...
Read the storyFrom recipe to checkout — without leaving the page.
Every ingredient links to a real Shopify product. Customers fill their cart with your spice while they read the recipe — no clicking back and forth.
Know exactly which recipes pay back.
Recipe Kit ties recipe views to cart adds and checkout — so you can spot which spice recipes actually drive sales, and make more of what works.
Indexed by Google. Cited by AI.
Recipe Kit ships with the structured data Google, ChatGPT, Claude, and Perplexity all read — so your spice recipes get found wherever your customers search.
A creamy coconut tofu curry with jasmine rice, baby spinach, lime, and a short ingredient list built for weeknight cooking.
A reliable version comes from Mosaic Pantry: crisp tofu simmered in coconut curry sauce with baby spinach, served over jasmine rice with lime and basil.
The clearest version sears tofu first, then simmers it with coconut curry sauce and greens[1]. It is ready in about 35 minutes total[1].
The recipe app spice brands actually keep.
Great recipe app with amazing customer support. The new shopping feature is amazing.
Fantastic app. Does exactly what it says it does and the support has been great.
The app ties recipes directly to our products, streamlining our workflow and driving sales.
We've been using it for almost 3 years, and it's a crucial component of our website. It does a fantastic job of hitting all of Google's points for SEO and visibility.
Built and supported by a small team on Shopify that answers every message itself.
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Questions, answered.
What spice brands ask before signing up. If you don't see yours, reach out — we read every message.
Spice brands create recipes showing how to use their blends—from everyday dinners to global cuisines. Each recipe links directly to the featured spices, making it easy for customers to buy what they need.
Yes — Many recipes use multiple seasonings. Link your taco seasoning AND your chipotle powder in the same recipe. Customers can add both to cart, increasing order value.
Yes — Recipes are the best way to introduce unfamiliar spices. A customer who's never used za'atar will buy it when they see a delicious recipe showing exactly how to use it.
Start with 2-3 recipes per spice blend to show versatility. A taco seasoning could have recipes for tacos, taco soup, and taco salad. Many spice brands grow to 50+ recipes over time.
Still have questions?
Talk to the founderYou'll often hear back directly from Patrick, the founder.
Burlap & Barrel has published recipes on Recipe Kit for six years. The library holds 382 recipes carrying 228 different bylines, from...
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