Know which recipes drive sales.

Views, conversion and revenue from your Shopify orders for every recipe, so you know which ones to repeat. Conversion and revenue are on the Growth plan.

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4.9 (101) Shopify reviews
‹Recipe AnalyticsLast 30 days ▾Export PDF
Revenue$8,420↑ 18%
Views12,480↑ 12%
Add to carts412↑ 9%
Conversion3.3%↑ 0.4
Views over time
ViewsAdd to cartsRevenue

Last 30 days Previous period

RecipeRevenueViewsConversion
Coconut Curry Tofu Bowls$3,9203,1045.1%
Sheet-pan harissa chickpeas$2,1802,2403.4%

Views and prints

See how each recipe is read and used.

Growth

Conversion

The share of views that end in an add to cart.

Growth

Revenue

What each recipe brought in, not just pageviews.

Top recipes

Spot your best performers and repeat what works.

From first view to the Shopify order.

Every step is tracked back to the recipe. Add-to-cart and revenue tracking are on the Growth plan.

  1. 1

    Someone reads the recipe

    Every view is counted against that recipe.

  2. 2

    They add an ingredient to cart

    Add-to-carts from the recipe's ingredient list are tracked back to the recipe.

  3. 3

    The sale is credited to the recipe

    When they complete checkout, a Shopify web pixel credits the order's revenue to the recipe.

Numbers you can act on.

  1. See which recipes earn

    Views, conversion and revenue for every recipe, so you know which ones to repeat.

  2. See how readers engage

    Add-to-carts, prints and shares for every recipe, plus the star ratings readers leave.

  3. Packaging scans, tracked

    Put a recipe's QR code on your packaging and see how often it is scanned. QR codes are on the Growth plan.

burlapandbarrel.com

Inside Burlap & Barrel's six-year recipe library

We are proud that every spice we sell can be traced back to a single farm or cooperative, and not just a vague region or supply chain. Our recipes represent more than just a meal—they tell a story and create a connection.

Jenny BoadaCustomer Spice Support & Creative Content, Burlap & Barrel
Read Burlap & Barrel's story
recipe views since July 2025
200K+
of recipe sales come from recipes over a year old
40%+

Recipe Kit data, August 2026.

Questions, answered.

Do I need to install tracking code?

No. Recipe Kit uses a Shopify web pixel, so there is no code to paste into your theme. Turn on analytics with one click in the app, on any plan. Data starts once your first recipe is published.

How is Shopify revenue credited to a recipe?

When a shopper adds a product to cart from a recipe, or clicks an ingredient link, and then completes checkout, that order's revenue is credited to the recipe. Conversion and revenue are on the Growth plan.

Can I see which products perform best?

Not by product. Analytics are reported per recipe: views, conversion, shares, prints, ratings and revenue.

Can I export the data?

Yes. Export recipe performance as a CSV for spreadsheets or your own reports.

Does it track mobile visitors?

Yes. Recipe Kit tracks visitors on every device: desktop, tablet and mobile.

Something else?

Get in touch

You'll often hear back directly from Patrick, the founder.

See what your recipes earn.

Views, prints, shares and ratings are on every plan, Free included. Conversion and revenue analytics are on Growth, $40/month, with a 14-day free trial.

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Engagement analytics on every plan · Conversion and revenue on Growth, $40/month · Billed through Shopify