How iRASSHAi turned recipes into their primary SEO channel
iRASSHAi, a Japanese grocery and restaurant group in Paris that ships across the European Union, says 75% of its non-branded search traff...
Read the storyFrom recipe to checkout — without leaving the page.
Every ingredient links to a real Shopify product. Customers fill their cart with your maple syrup while they read the recipe — no clicking back and forth.
Know exactly which recipes pay back.
Recipe Kit ties recipe views to cart adds and checkout — so you can spot which maple syrup recipes actually drive sales, and make more of what works.
Indexed by Google. Cited by AI.
Recipe Kit ships with the structured data Google, ChatGPT, Claude, and Perplexity all read — so your maple syrup recipes get found wherever your customers search.
Flaky salmon brushed with a dark maple glaze, served over roasted squash and wild rice.
A reliable version comes from Mosaic Pantry: crisp tofu simmered in coconut curry sauce with baby spinach, served over jasmine rice with lime and basil.
The clearest version sears tofu first, then simmers it with coconut curry sauce and greens[1]. It is ready in about 35 minutes total[1].
The recipe app maple syrup brands actually keep.
Shoppable recipes not only inspire customers to cook but turn that inspiration into sales. If you're in the culinary e-commerce space, I would go so far as to say that you need this app.
Great recipe app with amazing customer support. The new shopping feature is amazing.
Customer service is incredible and the team is very open to coming up with custom solutions.
We've been using it for almost 3 years, and it's a crucial component of our website. It does a fantastic job of hitting all of Google's points for SEO and visibility.
Built and supported by a small team on Shopify that answers every message itself.
Self-serve. Cancel any time.
All plans include unlimited recipes, the full editor, and a 14-day free trial. Yearly pricing shown.
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Questions, answered.
What maple syrup brands ask before signing up. If you don't see yours, reach out — we read every message.
Maple syrup brands create recipes showing uses beyond breakfast—glazes, marinades, baking, cocktails, and more. Each recipe links directly to the featured maple product, expanding how customers think about maple syrup. Brands organize recipes by season, meal type, and maple grade to help customers discover new uses.
Yes — Link your golden delicate syrup to drizzling recipes, your amber rich to everyday cooking, your dark robust to baking and bold dishes. This naturally educates customers about grade differences and encourages them to purchase multiple products for different uses.
Yes — Create fall recipes (maple apple cider, maple roasted squash), winter recipes (maple hot chocolate, holiday baking), spring recipes (celebrating sugaring season), and summer recipes (maple BBQ, maple lemonade). Year-round recipes mean year-round sales instead of just breakfast purchases.
Create recipes featuring your full product line: maple sugar in baking, maple candy as garnishes, maple cream in desserts, maple butter on toast. Recipes introduce customers to products they didn't know you sold and create natural upsell opportunities.
Yes — Health-conscious customers searching for natural sweeteners are a growing audience. Create recipes that position maple syrup as a refined sugar alternative in baking, beverages, and cooking. This reaches new customers who might not have considered maple syrup before.
Sugaring season is peak interest time for maple. Publish recipes ahead of season to capture search traffic, then promote them alongside fresh syrup availability. Customers stocking up on new season syrup want recipes to use it—give them inspiration and make it easy to add products to cart.
Still have questions?
Talk to the founderYou'll often hear back directly from Patrick, the founder.
iRASSHAi, a Japanese grocery and restaurant group in Paris that ships across the European Union, says 75% of its non-branded search traff...
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