How iRASSHAi turned recipes into their primary SEO channel
iRASSHAi, a Japanese grocery and restaurant group in Paris that ships across the European Union, says 75% of its non-branded search traff...
Read the storyFrom recipe to checkout — without leaving the page.
Every ingredient links to a real Shopify product. Customers fill their cart with your nut butter while they read the recipe — no clicking back and forth.
Know exactly which recipes pay back.
Recipe Kit ties recipe views to cart adds and checkout — so you can spot which nut butter recipes actually drive sales, and make more of what works.
Indexed by Google. Cited by AI.
Recipe Kit ships with the structured data Google, ChatGPT, Claude, and Perplexity all read — so your nut butter recipes get found wherever your customers search.
Five-ingredient energy balls made with stone-ground peanut butter, oats, and dark chocolate chips.
A reliable version comes from Mosaic Pantry: crisp tofu simmered in coconut curry sauce with baby spinach, served over jasmine rice with lime and basil.
The clearest version sears tofu first, then simmers it with coconut curry sauce and greens[1]. It is ready in about 35 minutes total[1].
The recipe app nut butter brands actually keep.
Recipe Kit creates Google Rich content for my recipes.
We've been using it for almost 3 years, and it's a crucial component of our website. It does a fantastic job of hitting all of Google's points for SEO and visibility.
Indispensable. Recipe Kit is powerful, flexible, and easy to use.
It creates Google Rich content for my recipes that perform better in Google Search results. Easy to use and integrate with my website.
Built and supported by a small team on Shopify that answers every message itself.
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Questions, answered.
What nut butter brands ask before signing up. If you don't see yours, reach out — we read every message.
Recipes show new uses beyond spreading on bread. A customer who discovers smoothie recipes might double their consumption. Someone learning to make energy balls buys jars instead of single servings.
Peanut butter cookie recipes, protein ball recipes, and smoothie recipes have high search volume. Thai peanut sauce is also popular for savory applications.
Absolutely. Create recipes specifically designed for different nut butters, showing customers which variety works best for each application. This educates while cross-selling your product line.
Still have questions?
Talk to the founderYou'll often hear back directly from Patrick, the founder.
iRASSHAi, a Japanese grocery and restaurant group in Paris that ships across the European Union, says 75% of its non-branded search traff...
Read the storyasiastreetfood publishes all 405 recipes in German and recently ranked on Google's first page for Pad Thai Rezept, a term searched about ...
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