Free PDF for Shopify spice and seasoning brands

When to publish every holiday recipe, for spice brands

Seven cooking occasions where people search for recipes that need a good blend, from Thanksgiving 2026 to Halloween 2027. For each: when Google searches climb, the date to have your recipe live, and three dishes to make. The last page is a benchmark from the Recipe Kit network.

21prints per 1,000 recipe views for the typical spice brand on the Recipe Kit network, Aug 10 – Sep 11, 2026. The typical food or drink brand gets 17. People print a recipe when they plan to cook it.

Cover of the 2026–27 holiday recipe calendar for spice brands: seven occasions with publish-by dates, two to skip
5-page PDF · Free

From the Recipe Kit network

By Patrick Bollenbach, founder of Recipe Kit

Recipe Kit is the leading recipe platform for Shopify food and drink brands.

  • Six years on Shopify, since 2020
  • 186,000+ published recipes
  • About 3M recipe views a month
  • 55M+ shopper events tracked
  • 1,300+ stores

What's inside

What’s in the spice edition

5 pages. The cover is the whole year at a glance. The last page is a benchmark to hold your own recipes against.

  1. Spice recipes get printed more

    The typical spice brand gets 21 prints per 1,000 recipe views. The typical food or drink brand gets 17. Fewer people see each spice recipe, but more of them plan to cook it.

  2. Thanksgiving is already moving

    Turkey brine, turkey rub and pumpkin pie spice searches start climbing in September and peak in November. The card says publish now.

  3. Three spice recipes per occasion

    Each with its searches in the peak month and the spices it uses. Gingerbread cookies: 450,000 searches in December 2025.

  4. Two occasions to skip

    Mother's Day and back to school stay quiet for seasoning searches. Spend that time on the busy ones.

  5. A checklist for each occasion

    Seven steps, from naming the recipe the way people search (“turkey rub”, not “our signature holiday blend”) to updating the same page next year.

Benchmark page: spice brands get 21 prints per 1,000 recipe views, against 17 for the typical food brand
The benchmark page: print rate and views per recipe, spice brands against all food brands.
Page 2 of the spice calendar: Thanksgiving, Christmas baking and New Year cards
Thanksgiving to New Year’s: search curves, dates and the spices each recipe uses.

Who it’s for

For brands that sell the thing that makes the recipe taste right.

  • For you if

    You sell spices, seasonings, rubs or blends on Shopify.

  • For you if

    You want recipes that give people a reason to reach for a blend you sell.

  • For you if

    You already publish recipes and want to know if your print numbers are normal.

  • Not for you if

    You sell spices only wholesale. The calendar is built for recipe pages on your own store.

Questions about the calendar

What does the print rate tell me?

A print is a plan to cook. On the Recipe Kit network, the typical spice brand gets 21 prints per 1,000 recipe views, and the typical food or drink brand gets 17. Views per recipe run the other way: 15 a month for spice brands, 22 for all food brands. The data is anonymised and aggregated, from August 10 to September 11, 2026. It doesn't show sales.

Thanksgiving says “Now”. Is it too late?

The publish-by date has passed, because turkey rub and turkey brine searches start climbing in September. The peak month, November, is still ahead. Publish this week rather than skip it.

Where do the search numbers come from?

US Google search volumes from Google Ads keyword data, pulled through DataForSEO for September 2025 to August 2026. The volumes are Google's rounded monthly estimates. Each occasion curve adds up the searches for its three recipe ideas. The calendar shows what people search for. It doesn't show what sells in your store.

Do I need Recipe Kit to use it?

No. Use it with any recipe page. If you want each recipe to link the blend it uses, so a reader can add it to their cart, that's what Recipe Kit does. Try it free on the Shopify App Store.

Is there an edition for other categories?

Yes. Besides this one, there are editions for sauces and condiments, baking, coffee and tea, meat and seafood and snacks. There's also a general edition for all food brands.

Free download

Your turkey rub recipe has a deadline.

The 2026–27 holiday recipe calendar for spice brands. 5 pages, free.

I'll email you the PDF, plus the odd note from me, Patrick, about recipes that sell. Unsubscribe anytime.