Free PDF for Shopify snack brands

The holiday recipe calendar for snack brands

Five occasions when people search for snack recipes, from Thanksgiving pecans to Halloween popcorn balls. For each: when Google searches climb, the date to have your recipe live, and three recipes to make.

673,000US Google searches for Christmas crack in December 2025. Searches start climbing in October, so the recipe should be live by October 1, 2026.

Cover of the 2026–27 holiday recipe calendar for snack brands: five occasions and four to skip
3-page PDF · Free

From the Recipe Kit network

By Patrick Bollenbach, founder of Recipe Kit

Recipe Kit is the leading recipe platform for Shopify food and drink brands.

  • Six years on Shopify, since 2020
  • 186,000+ published recipes
  • About 3M recipe views a month
  • 55M+ shopper events tracked
  • 1,300+ stores

What's inside

What’s in the snack edition

3 pages, five occasions, and a short list of holidays not to bother with.

  1. Five occasions worth your time

    Thanksgiving, Christmas treats, New Year’s, the Super Bowl and Halloween.

  2. Christmas treats start in October

    Christmas crack, Chex mix and peanut brittle. Publish by October 1, 2026.

  3. Party food, two ways

    Charcuterie boards and dips for New Year’s, then buffalo chicken dip and seven-layer dip for the Super Bowl.

  4. Four holidays to skip

    Easter, Mother’s Day, July 4 and back to school stay flat for snack recipes.

  5. A checklist for each occasion

    Seven steps, from naming the recipe the way people search to updating the same page next year.

Page 2 of the snack calendar: occasion cards
The occasion cards: search curves, publish-by dates and three recipes each.
Page 3 of the snack calendar: the Halloween card, a checklist and the method
The last page: Halloween, the checklist and how we measured it.

Who it’s for

For brands whose product ends up in the bowl, the bark or the board.

  • For you if

    You sell nuts, crackers, popcorn, pretzels, chips or snack mixes on Shopify.

  • For you if

    You want recipes that use your snack as an ingredient, not just a bowl of it.

  • For you if

    You plan Super Bowl content in November, or you’d like to.

  • Not for you if

    You sell chocolate or baking supplies. The baking edition fits you better.

Questions about the calendar

Why does Super Bowl content go live in November?

Searches for buffalo chicken dip, seven-layer dip and nachos start climbing in November and peak in February. The card puts the publish-by date at November 1, 2026.

Which holidays can snack brands skip?

Easter, Mother’s Day, July 4 and back to school. We checked snack recipe searches around each one, and none rise enough to plan around. The PDF gives the reason for each.

Where do the numbers come from?

US Google search volumes from Google Ads keyword data, pulled through DataForSEO for September 2025 to August 2026. The volumes are Google's rounded monthly estimates. Each occasion curve adds up the searches for its three recipe ideas. The calendar shows what people search for. It doesn't show what sells in your store.

Do I need Recipe Kit to use it?

No. Use it with any recipe page. If you want the snack in each recipe linked so a reader can add it to their cart, that's what Recipe Kit does. Try it free on the Shopify App Store.

Is there an edition for other categories?

Yes. Besides this one, there are editions for spices and seasonings, sauces and condiments, baking, coffee and tea and meat and seafood. There's also a general edition for all food brands.

Free download

Christmas crack season starts in October.

The 2026–27 holiday recipe calendar for snack brands. 3 pages, free.

I'll email you the PDF, plus the odd note from me, Patrick, about recipes that sell. Unsubscribe anytime.