Free PDF for Shopify food and drink brands
The 2026–27 holiday recipe calendar for food brands
Holiday recipes get found weeks before the holiday. This calendar shows you how many weeks. Nine cooking occasions, Thanksgiving 2026 to Halloween 2027, each with the month searches start to climb, a publish-by date and three recipes people search for.
2,240,000US Google searches for sweet potato casserole in November 2025. Thanksgiving recipe searches start climbing in October, weeks before the day.
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Download the PDFI'll email you the PDF, plus the odd note from me, Patrick, about recipes that sell. Unsubscribe anytime.
What's inside
What’s in the calendar
Four pages. The first one is the whole year at a glance, so you can pin it next to your content plan.
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The year on one page
Nine occasions from Thanksgiving 2026 to Halloween 2027: when searches climb, the peak month and the date to publish.
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A card for every occasion
The 12-month search curve, plus three recipe ideas with their searches in the peak month.
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Dates you can act on
Publish by six weeks before the day, or before searches start to climb, whichever comes first.
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A checklist for each occasion
Seven steps, from naming the recipe the way people search to updating the same page next year.
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The method, in plain words
Where the numbers come from, what they mean and what they don’t show.
Who it’s for
Built for people who plan recipe content a season ahead.
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For you if
You sell food or drink on Shopify and publish recipes, or want to start.
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For you if
You want dates for your content calendar, not a guess about when people start looking.
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For you if
Your category has no edition of its own yet: drinks, pantry, dairy, oils, honey and more.
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Not for you if
You want to know what sells in your own store. This shows Google search demand, not your sales.
Questions about the calendar
Is there an edition for my category?
Yes. Besides this one, there are editions for spices and seasonings, sauces and condiments, baking, coffee and tea, meat and seafood and snacks.
Where do the numbers come from?
US Google search volumes from Google Ads keyword data, pulled through DataForSEO for September 2025 to August 2026. The volumes are Google's rounded monthly estimates. Each occasion curve adds up the searches for its keywords. The calendar shows what people search for. It doesn't show what sells in your store.
Why publish so early?
Because the searching starts early. Thanksgiving recipe searches climb from October, and a new recipe page needs time before Google shows it. If you publish the week of, most of the searching has already happened.
Do I need Recipe Kit to use it?
No. The calendar works for any recipe page. Recipe Kit is the recipe app I built for Shopify food brands, if you want recipes with your products linked and recipe schema built in. Try it free on the Shopify App Store.
What else will you email me?
The PDF first. After that, the odd note from me about recipes that sell. Every email has a one-click unsubscribe.
Free download
Plan the year before the searching starts.
The 2026–27 holiday recipe calendar for food brands. 4 pages, free.
You're in.
Download it now. A copy is also on its way to your inbox.
You already signed up on this device. Here's your copy again.
Download the PDFI'll email you the PDF, plus the odd note from me, Patrick, about recipes that sell. Unsubscribe anytime.