Free PDF for Shopify meat and seafood brands

The holiday recipe calendar for meat and seafood brands

Seven occasions when people search for the roast, the wings or the chili, from Thanksgiving 2026 to Halloween 2027. For each: when Google searches climb, the date to have your recipe live, and three recipes to make.

550,000US Google searches for prime rib recipe in December 2025. Christmas dinner searches start climbing in November.

Cover of the 2026–27 holiday recipe calendar for meat and seafood brands: seven occasions with publish-by dates
4-page PDF · Free

From the Recipe Kit network

By Patrick Bollenbach, founder of Recipe Kit

Recipe Kit is the leading recipe platform for Shopify food and drink brands.

  • Six years on Shopify, since 2020
  • 186,000+ published recipes
  • About 3M recipe views a month
  • 55M+ shopper events tracked
  • 1,300+ stores

What's inside

What’s in the meat and seafood edition

4 pages. The cover is the year at a glance; each card after it is one occasion.

  1. Christmas dinner, ranked by searches

    Prime rib, beef wellington and beef tenderloin. Publish by November 1, 2026.

  2. Thanksgiving beyond the whole bird

    Smoked turkey, turkey breast and spiral ham, each with its November searches. Publish by October 1, 2026.

  3. Game day and date night on one card

    The Super Bowl and Valentine’s Day fall on the same Sunday in 2027: wings for the game, filet mignon for dinner.

  4. Chili season

    Chili, white chicken chili and beef stew for fall. “Chili recipe” alone got 1,000,000 searches in October 2025.

  5. Two quiet occasions

    Mother's Day and back to school stay flat for meat and seafood recipes, so the PDF skips them.

Page 2 of the meat and seafood calendar: Thanksgiving, Christmas dinner and New Year cards
The first occasion cards: search curves, publish-by dates and three recipes each.
Page 4 of the meat and seafood calendar: the Halloween and chili card, a checklist and the method
The last page: chili season, the checklist and how we measured it.

Who it’s for

For brands that sell the centre of the plate.

  • For you if

    You sell beef, pork, poultry, lamb or seafood on Shopify.

  • For you if

    You want a recipe live before people plan the holiday meal, not after they’ve ordered elsewhere.

  • For you if

    You want recipes for the cuts you sell, named the way people search for them.

  • Not for you if

    You sell sides or meat alternatives only. The ideas are built around the meat or fish.

Questions about the calendar

Why do the Super Bowl and Valentine’s Day share a card?

In 2027 they fall on the same day, Sunday, February 14. One card, two kinds of recipe: wings for the game and filet mignon for dinner.

When should my Christmas roast recipe go live?

By November 1, 2026. Searches for prime rib and beef wellington start climbing in November and peak in December.

Where do the numbers come from?

US Google search volumes from Google Ads keyword data, pulled through DataForSEO for September 2025 to August 2026. The volumes are Google's rounded monthly estimates. Each occasion curve adds up the searches for its three recipe ideas. The calendar shows what people search for. It doesn't show what sells in your store.

Do I need Recipe Kit to use it?

No. Use it with any recipe page. If you want the cut in each recipe linked so a reader can add it to their cart, that's what Recipe Kit does. Try it free on the Shopify App Store.

Is there an edition for other categories?

Yes. Besides this one, there are editions for spices and seasonings, sauces and condiments, baking, coffee and tea and snacks. There's also a general edition for all food brands.

Free download

Your prime rib recipe should be live by November.

The 2026–27 holiday recipe calendar for meat and seafood brands. 4 pages, free.

I'll email you the PDF, plus the odd note from me, Patrick, about recipes that sell. Unsubscribe anytime.