Free PDF for Shopify coffee and tea brands

The holiday recipe calendar for coffee and tea brands

Four moments in the year when people search for coffee and tea recipes, and five holidays you can skip. For each moment: when Google searches climb, when to publish, and three drinks or bakes to make.

550,000US Google searches for espresso martini recipe in December 2025. It’s the most-searched recipe in this edition.

Cover of the 2026–27 holiday recipe calendar for coffee and tea brands: four occasions and five to skip
3-page PDF · Free

From the Recipe Kit network

By Patrick Bollenbach, founder of Recipe Kit

Recipe Kit is the leading recipe platform for Shopify food and drink brands.

  • Six years on Shopify, since 2020
  • 186,000+ published recipes
  • About 3M recipe views a month
  • 55M+ shopper events tracked
  • 1,300+ stores

What's inside

What’s in the coffee and tea edition

3 pages. Short, because only four moments are worth planning around.

  1. Four moments, not twelve

    Christmas, New Year’s, iced coffee season and pumpkin spice season. The rest of the year is quiet for coffee and tea recipes.

  2. Five holidays to skip, with reasons

    Thanksgiving, for one: pumpkin coffee searches peak in September and fade by the holiday.

  3. Three recipes per moment

    From London fog and eggnog latte to cold brew and pumpkin cold foam, each with its searches in the peak month.

  4. Dates to publish by

    Christmas by November 13, 2026. New Year’s by November 19, 2026. Pumpkin spice by July 1, 2027.

  5. A checklist for each moment

    Seven steps, from naming the recipe the way people search to updating the same page next year.

Page 2 of the coffee and tea calendar: occasion cards
The occasion cards: search curves, publish-by dates and three recipes each.
Page 3 of the coffee and tea calendar: a checklist and the method
The last page: the checklist and how we measured it.

Who it’s for

For brands that sell what goes in the cup.

  • For you if

    You roast coffee or sell tea on Shopify.

  • For you if

    You want recipes beyond the brew guide: drinks and bakes people actually search for.

  • For you if

    You’d rather skip a holiday than force a post for it.

  • Not for you if

    You sell brewing equipment only. The ideas assume people use coffee or tea you sell.

Questions about the calendar

Why only four occasions?

We checked coffee and tea recipe searches around every occasion from Thanksgiving to Halloween. Only four rise enough to plan around. The PDF lists the other five with a reason for each.

Why does pumpkin spice go live in July?

Pumpkin spice searches start climbing in July and peak in September, well before Halloween. Publish by July 1, 2027 to be live before the climb.

Where do the numbers come from?

US Google search volumes from Google Ads keyword data, pulled through DataForSEO for September 2025 to August 2026. The volumes are Google's rounded monthly estimates. Each occasion curve adds up the searches for its three recipe ideas. The calendar shows what people search for. It doesn't show what sells in your store.

Do I need Recipe Kit to use it?

No. Use it with any recipe page. If you want the coffee or tea in each recipe linked so a reader can add it to their cart, that's what Recipe Kit does. Try it free on the Shopify App Store.

Is there an edition for other categories?

Yes. Besides this one, there are editions for spices and seasonings, sauces and condiments, baking, meat and seafood and snacks. There's also a general edition for all food brands.

Free download

Four moments a year. Be ready for each one.

The 2026–27 holiday recipe calendar for coffee and tea brands. 3 pages, free.

I'll email you the PDF, plus the odd note from me, Patrick, about recipes that sell. Unsubscribe anytime.